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What search demographics tools are out there

Any recommendations on Searcher demographics tools out there. Have used Adlabs but find it combines the figures for many synonyms thus negating it's usefullness in some cases.

Posted: 05-11-2008

erik

User Level: SEO Trainee

Member Since: 10-10-2008

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MayhemUK

User Level: New Member

Member Since: 23-12-2008

I'm an AdLabs fan too - but you might also have a look at google Insights. Not exactly demographic data, but useful for looking at geogrphic data and also tying traffic spikes to events in history. http://www.google.com/insights/search/

Probably the strongest system out there is Hitwise.com but sadly this is very expensive.

I would also put forward e-consultancy.com's "compendium of statistics" which collates as much industry wide data as it can find and puts it on one place... "Excellent source of sources".

MayhemUK

Posted: 23-12-2008

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yoms

User Level: SEO Pro

Member Since: 09-10-2008

I think that adlabs is probably one of the best available and this combining on synonyms is just something you will have to stomach.
If you are interested in demographics of websites, quantcast.com is an alternative. However it doesn't have as much volume as the MSN tool so this is still probably your best option.
If anyone else knows of an alternative i'd be very interested.

http://adlab.msn.com/Demographics-Prediction/ - That's the MSN demographic targeting tool for anyone in the dark...

Posted: 06-11-2008

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mattotude

User Level: SEO Trainee

Member Since: 10-10-2008

I agree with yoms http://adlab.msn.com/Demographics-Prediction/
Even if they have a market share of 2, maybe 6 percent

Posted: 12-11-2008

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mattotude

User Level: SEO Trainee

Member Since: 10-10-2008

Another good site I have come across is http://www.quantcast.com/ which is based on actual site data, not so much based on keywords as MSN Adlabs.

Posted: 26-11-2008